I’ve spend the past few months testing the top tools for Instagram analytics. If you’re interested in growing your Instagram account, you’ll learn what the top features are for these tools and which tools will work best for you. I encourage you to test them and find the one that meets your needs best.
Did you know?
Over 600 million people use Instagram. WOW!
What’s up with Instagram analytics?
You can find these metrics in the Instagram app once you upgrade to a business account:
Insights for Instagram Posts and stories
Impressions: Total number of times your post or story was seen
Reach: Number of unique accounts who saw your post or story
Website Clicks: Number of accounts that have tapped the website link on your Business Profile
Follower Activity: Average times your followers are on Instagram on a typical day
Video Views: Number of times your video was viewed for 3 or more seconds
Saves: The number of unique accounts that saved your post
Stories last for 24 hours, before expiring.
Replies: Number of times people send messages through the Send Message option on your story
Exits: The number of times someone swiped from one of your stories to someone else’s story, or returned to their Feed.
Currently, Instagram doesn’t offer insights for live content.
Did you know over 150 million people use Instagram stories every day?Click To Tweet
Please enjoy all the slides with information on each of these Instagram management and measurement platforms:
Iconosquare – Social feed monitoring and great to find influencers
Tailwind – if you love them for Pinterest, you’ll love their data and schedule
Hootsuite – Social all-in-one tool
Later – link in bio feature is awesome!
Planoly – My favorite Instagram management tool
Sprout Social – great reports for client work
Locowise – major analytics for agencies
Gallery Metrics – adds a dynamic, shoppable link to your Instagram bio
Instagram Partners combine expertise and technology to make getting great results on Instagram simple. Of the tools that I tested, the following are official Instagram partners:
- Sprout Social
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