Five Easy Steps to Bake the Perfect Google+ Post

Wondering how to create the perfect Google+ post? Google+ is not rocket science, although there are rocket scientists enjoying the platform. Yet each time I go on Google+ and check the stream I see people making the same type of posts that are not getting any +1, comments or shares. I challenge you to put in a little more effort and follow these simple steps to create a more rich Google+ experience.

Here are my five easy steps to bake the perfect Google+ post:

1. Pick a fun, interesting or smart topic to post. Use “explore” if you need some help which is located on the home page on the right side of the top menu bar. This is also a great place to find people who are currently on Google+ to start a conversation with them on their posts.

2. Choose a bright, full size photo to run with your Google+ post. Do NOT drop a link and use the tiny photo. I’m currently posting up to 800 x 1200 but experiment and see what works for you. In Guy’s words, “if you don’t have the time to pick a great photo, don’t bother posting.” Post some eye candy to grab attention.

Please make sure you give proper attribution to the photographer. Tips on that in Oh, Snap, Can I Legally Use that Photo? The bottom line is that citing a photo source doesn’t give you permission to use the photo.

Here are 3 versions of the same exact blog article. Which would you  +1, comment on and/or share?

Dropped the link with a little text but the post photo didn’t pull through.

Small photo with the link and added some text at the top.

Large photo with extra text in the title.

3. Tag some friends that you think might be interested in reading your post. Martin Shervington tagged a few friends and got a lot on engagement on this post. You can also notify people by entering their name when you create your post.


4. Use hashtags so more people can find your content. It’s a great way to meet people and for other people to find your cool posts as well. I also like to add a little extra style into my text with the bold or italicized text. I use three or four relevant hashtags per post. I like to add #pinoftheday to my posts to let people know this one is special or important to me. The hashtags ties my content with other people who’ve used #pinoftheday and people look for it. I started using this in July 2013 and now you can find it on Google+, Facebook, Twitter, and Pinterest. Even Pinterest uses it! The first hashtag you use will show in the upper righthand corner of your post once it’s live.

5. Engage with everyone who comments or shares your Google+ posts. Communication and engagement can’t and won’t happen if you aren’t there. Once you share your perfectly baked post, look around and join a conversation. Google+ folks are there to communicate with others! Watch and learn from those who are rocking the platform and soon you will be too.

Adding a call to action (CTA) on your your Google+ post helps as well. I like to add pin it for later which invites people to pin my Google+ post or the item that I’ve pinned on their Pinterest boards. I include a link to the pin to make it easy for them. This CTA gathered 28 repins and 11 likes.

See, that’s not so bad! All 100% doable and easy, right? Nail these basics and you will see engagement and interaction pick up. Make a commitment to put in fifteen minutes a day on Google+ in the morning and at the end of the day for two weeks. I think you’ll see that you really like it and have started to build a new community. Be consistent, open to learning some new tricks and above all, ENJOY yourself!

Still have questions? Pick up What the Plus! by Guy Kawasaki which I call the unofficial guide to Google+. All the information above I learned from Guy in this book and also by his everyday Google+ activities. Disclosure — I wrote a guest chapter in the book. Read it first, Chapter 10+, Guy won’t mind.


Have any questions about Google+ posts? I’d love to help you. Hit me up in the comments and circle me on Google+.

Here is a Pinterest board that I created with Google+ tips. Enjoy and see you on G+!

Featured image courtesy of SweetShutter via Creative Commons.

Article by Peg Fitzpatrick

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Five Easy Steps to Bake the Perfect Google+ Post
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Peg

Writer & Social media strategist
Co-author of The Art and Science of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is my passion. And my job. I'm here sharing my professional experience working day to day in the trenches of social media, marketing, and blogging. I work with global brands and leaders in the social media sphere every day. I've spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. I work with the best brands and make them even better! I'll share tips and tricks, provide positive inspiration and answer social media questions through the content that I create and curate. What sets me apart? I'm an innovative idea girl that follows through and gets the job done. Social media is my career, not just a hobby.

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Comments

  1. says

    I do add the extra style with bold and italics, and I definitely engage. However, I have not experimented with the photo size. I’ve been going with the photo that is included in the blog post. I will cycle through the available photos to find the one actually associated with the specific post (versus something in the sidebar), but I do not use a photo with larger size.
     
    I might experiment with that a bit…

  2. says

    I just found your site through a recommendation from a G+ community I’m in. They were sharing your article on link litter, (which is incredible btw) and that post led me here to another incredible post. I love your enthusiasm and the knowledge you are sharing. Gonna have to read Guys’ book and your chapter. G+ has me stymied at times, but you have already opened my eyes to a couple of things. Thanks again.

  3. says

    Peg, I really appreciate all your G+ advice, as I am just ramping up on it myself after dabbling a bit. Do you have any specific tools you use to get those big photos quickly and easily? That is the real sticking point for me. Thinking I have to make a big pretty photo keeps me from doing it, and I usually just use the tiny photo included when you add a link. I’d love any tips that make that process quicker and easier for a non-photo geek.

  4. says

    See?  You can’t even talk to me on your own blog!  What’s with you?  You’re telling people to do different things and it’s not even what you’re doing.  You are deleting these so let me just be clear.  To prove my point, you just shared this to G+ right after I posted my first comment.  I replied and told you how good the post was.  At the time about 4 people had commented.  You commented to everyone EXCEPT me.  What have I done to you for you to ignore me?  Not a big enough blogger for you?  Anyway, I think you’re a hypocrite…don’t bother commenting to me on G+ now, I’ll just think you’re trying to save face.  By the way, that post that Anna Bennett did on my blog about Pinterest, I actually thanked you for sharing that, and you still ignored me.  I was simply trying to make another connection and friend with you.  I’m a pretty cool guy to know and I (thought) you were pretty cool yourself.  Oh well, I guess I was wrong.  I won’t bother you anymore.  I’ve simply done everything in my power to try to get you to talk to me, but you won’t.  I’ve private messaged you on G+ asking you a question.  Clearly I was bothering you.  Please accept my apology, I wasn’t trying to stalk you or anything, just trying to make a friend.

  5. JohnR.Aberle says

    Peg, I like your article and tried to go to your Pinterest Board you created with Google+ tips. It didn’t go through. I’m using Chrome so the problem might be me.

  6. JohnR.Aberle says

    Peg, I’d like some clarity about “full sized”pictures. My digital camera saves pictures around 3648 x 2736 pixel size which means a file size of 2.29 MB. When I write my restaurant reviews for Examiner.com, their site requires pictures smaller than 500 KB, I think, so I generally use a 500 x 375 image size, which gives me around 83 KB. I use a similar size on my blog posts for AberleEnterprises.com. If the picture is too large, it takes forever to load. What do you consider the ideal size?

  7. speakertrish says

    Fantastic Peg. I agree I was guilty but added a post last night that didn’t even follow all the steps perfectly, but I got the most reaction EVER!! I’ve just read your article again and will re-read so I do an even better job next time. Thank you!! You seriously rock!!!

Trackbacks

  1. […] Being consistent. I get asked a lot how I got so many followers on Google+ and the most important thing was posting good content consistently. I take time when I post on Google+ and every post has a great photo or graphic with interesting content. Having a Google+ page that people are interesting in viewing or that they make a point to visit is important to me. Five Easy Steps to Bake the Perfect Google+ Post […]

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